Writing a press release journalists will actually read
Editors decide in a few seconds whether a release is worth their time. Here is how to structure yours so the story survives that first glance.
2 min read

Minutes are not a transcript. They are the official record of what a meeting decided, and they need to stand up long after everyone has forgotten the discussion.
When a decision is questioned months later, the minutes are what people turn to. For South African companies they are also a legal record: the Companies Act requires minutes of board and shareholder meetings, and the resolutions adopted, to be kept for seven years.
Good minutes capture the outcome of each agenda item: what was decided, who will act, and by when. They summarise the main points of discussion where those points explain the decision, but they do not attempt to record who said what, word for word.
Opinions that did not shape the outcome, side conversations and heated exchanges rarely belong in the minutes. Neither do the minute-taker's own interpretations. If the chair summarised the meeting's position, record the summary.
Minutes drafted within a day or two are far more accurate than minutes reconstructed a week later. A prompt draft also gives the chair time to review it before the next meeting, where the minutes are formally approved.
Whether we attend in person, join online or work from your recording, the aim is the same: a clear, accurate record that the chair can sign with confidence.
Editors decide in a few seconds whether a release is worth their time. Here is how to structure yours so the story survives that first glance.
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A conference report should help people act on what was discussed. That means organising it around ideas and recommendations, not around the programme.
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Most visitors scan a page looking for one answer. Clear, well-structured copy helps them find it and helps search engines understand you too.
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