Writing a press release journalists will actually read
Editors decide in a few seconds whether a release is worth their time. Here is how to structure yours so the story survives that first glance.
2 min read
Blog
Practical guidance on corporate communications, report writing and keeping accurate meeting records, from the work we do every week.
What good minutes record, and what they leave out
Minutes are not a transcript. They are the official record of what a meeting decided, and they need to stand up long after everyone has forgotten the discussion.
2 min read
Turning a conference into a report people will use
A conference report should help people act on what was discussed. That means organising it around ideas and recommendations, not around the programme.
2 min read
Website content written for readers first
Most visitors scan a page looking for one answer. Clear, well-structured copy helps them find it and helps search engines understand you too.
2 min read
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